Weekly Content Playbook
A one-week cadence that actually ships
A weekly content system for people who keep “meaning to post.”
What you get:
- A Monday 45-minute planning block: one theme, three posts, one proof point
- A capture bank: 12 prompt types that turn client work into posts without inventing a persona
- A write-once, ship-three template (short post, carousel outline, email blurb)
- A Thursday shipping checklist: draft, proof, asset, schedule, reply window
- A Sunday 15-minute review: what got replies, what to retire, what to repeat
Rules baked in:
- One promise per post. No stacking five ideas.
- Proof before opinion. A screenshot, a number, or a named result.
- Replies count as distribution. Block 20 minutes after publishing.
Run this for four weeks before you change it. The playbook is the cadence, not a content calendar you abandon on day three.