Pricing Playbook
Price a playbook so it sells, without guessing
A pricing system for digital products so you stop picking a number that feels polite.
What you get:
- A buyer job: who pays, what they already tried, what a win is worth
- A floor, a target, and a ceiling, with the math in one page
- Three offer shapes: one-time, pack, membership, and when each one is wrong
- A first-week test: 10 conversations, one price, a kill rule
- A raise path: what proof you need before you add $10
How to run it:
1. Write the buyer job before you write the price. No job, no number.
2. Set the floor from hours and tools. Set the target from the cost of the problem.
3. Put one price on the page. Do not A/B three prices in week one.
4. After 10 real conversations, keep it, raise it, or kill the offer.
Fill in your last three sales and run it before you list the next playbook.