
Cancellation Save SOP
What to say when someone hits cancel, without being sleazy
A cancellation flow that keeps the people who still have a reason to stay, and lets the rest leave cleanly.
What you get:
- A first-reply script that names the reason, the next step, and when you will follow up
- Four reason buckets: not using it, too expensive, wrong fit, life got busy, with a different save for each
- A one-time pause or discount offer you can make once, then stop
- A “let them go” path: refund rules, access end date, and a door left open
- A weekly review: cancels by reason, saves that stuck, offers that did not
Rules:
- Ask why before you offer money.
- One save attempt. If they still want out, process it the same day.
- Never make them hunt for a cancel button, then act surprised.
Print the reason buckets next to whoever handles billing. That is the whole point.